Client: Altice | Role: Concept, copy and art direction | Format: Social media
Social campaign for Altice's international top-ups, aimed at Dominicans abroad sending credit home. Concept and copy were mine: "Conectar contigo cuesta menos", built around a familiar WhatsApp-style chat and an offer of up to 30 days of free data from USD$6, with no fees and a preferential exchange rate via recargas.altice.com.do.
